Why Your Healthcare/Health-tech Brand Needs Good Social Representation

Healthcare professional holding a digital device

This article first appeared in my personal newsletter, “UNBOUNDED.” You can check it out here. It has also been slightly edited. A brand is a voice and a product is a souvenir.  Lisa Gansky You can’t build in isolation and hope to cause any significant changes out there. People are social.  Business is social.  Life […]

The Indefatigable Problem Solver

“Problems are not stop signs, they are guidelines.” Robert H. Shuller When you look around you, what do you see?  A wonderful world full of problems waiting to be solved? Beckoning on you. Our world is a Big Blue Ball of problems. From climate and energy troubles to societal crises, and the aspect we have taken interest in, healthcare […]

Improving Healthcare via Creative Thinking and Entrepreneurship

The current healthcare trends necessitate creative and adaptable methods for improving results and decreasing shortfalls.  Even with major progress in science & technology, the healthcare system continues to suffer from widespread inadequacies, such as unequal availability, dissatisfied customers, and rising costs. What Is Creative Thinking? The invention of new or enhanced products/services/processes to augment a specific value has […]