Healthcare & Innovation: Thoughts On Our First Twitter Space At Carecode Digital Health Hub

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Ayinla Daniel Avatar

(Chief Editor)

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Carecode Twitter space analytics | Carecode Media

Our first Twitter space, themed “Healthcare & Innovation: Expert Conversations Around Creating The Perfect Pitch Deck For Your Ideas”, was held successfully with lots of knowledge sharing, interactions and networking on Saturday, July 8, 2023.

Adewumi Oluwatobi, the Co-founder of Carecode Digital Health Hub, took us on an interesting journey on how healthcare professionals can find problems, design solutions, and communicate their innovative ideas with stakeholders, communities and potential investors. 

A big part of the discussion was spent talking about the dynamics of ideas, distinguishing creativity from innovation and the art of communicating ideas using pitch decks. 

Adewumi is also the founder & CEO of Medimart, a comprehensive online healthcare marketplace.

Medimart seamlessly connects individuals and organisations with reliable healthcare services and product vendors/providers, eliminating the pain of limited access, unaffordability, and missed business opportunities. 

Recently, Adewumi had the opportunity to pitch his idea at the BIO Africa convention in Cairo, Egypt, an experience he shared with us during the Twitter space.  

Adewumi Oluwatobi, the co-founder of Carecode Digital Health Hub, pitched his idea (Medimart) at the BIO Africa convention, Cairo Egypt.

The Twitter space was moderated by Abraham EmmanuelGrowth, Community and Creative Lead, Carecode Digital Health Hub. 

Adewumi emphasised the need for healthcare professionals to imbibe an innovative culture.

Adopting an innovative culture makes it easier to detect problems and develop innovative solutions to those problems. 

“The innovative culture is simply the mindset problem solvers and innovative thinkers possess.” 

There are so many “problem-solving” opportunities in the African healthcare ecosystem, but we have very few healthcare professionals who understand the concept of innovation and problem-solving. 

Healthcare professionals in Africa encounter a myriad of different problems in their day-to-day activities either as clinicians, administrators or leaders. And the solutions to these problems are better designed by those who interact with the environment where these issues are most felt. 

“We don’t expect professionals from outside the healthcare community to fully and deeply understand most of the problems we encounter as healthcare professionals in Africa. We are the ones who know what it feels like, and we are best positioned to think of ways to surmount them, of course, in collaboration with other professionals and stakeholders.” said, Adewumi. 

At Carecode Digital Health Hub, our primary goal is to expose healthcare professionals to the realities of digital health technologies and make them understand that they can leverage digital technologies to tackle most of the healthcare delivery challenges in Africa. 

Our big idea is the understanding that healthcare professionals themselves should (and can) solve healthcare problems. 

When we leave the entire problem-solving process in healthcare in the hands of professionals who don’t have first-hand experience, we risk creating solutions and designs that do not effectively solve the problem, wasting time, resources and energy.  

Much time and energy are conserved if healthcare professionals are integrated into the problem-solving process, not just at the periphery, somewhere in the middle or at the end of the tunnel but as integral parts of the whole process, from beginning to end.  

Digital health is still a relatively new concept in Africa’s healthcare ecosystem. 

There’s still a lot of work to be done in the aspect of advocacy, mentorship, training and leadership. And these are the gaps Carecode Digital Health Hub is working to bridge with our publications, workshops, seminars, bootcamps, partnerships and collaborations.

To easily fit into the healthcare innovation process, healthcare professionals in Africa must deeply understand what innovation is and how they can contribute. They must know they are an essential part of the innovation scheme and have much to offer. 

Towards the end of the space, Adewumi encouraged participants also to learn how to effectively collaborate (and network) with leaders and other professionals in the fields they are interested in solving problems. 

“Collaboration is a vital component of innovation. Without it, the innovative process is incomplete.” He advised.  

The Twitter space lasted about 1 hour and 43 minutes and ended at 10:40 pm with about 86 live listeners and 90 tuned in. 

The Twitter space is the first of a host of activities and events we have lined up for digital health professionals and enthusiasts alike in Africa who are deeply interested in how digital health technologies can be utilised to help solve most of Africa’s healthcare challenges. 

We look forward to productive collaborations with individuals and organisations that share our vision. 

And to always be in the loop, you can follow us on Twitter, and if you’d love to be even closer to us, consider joining our Whatsapp community here

And oh… We’ve just joined “Thread.”

At this stage, we are focused on community building. 

Community building is a big part of our culture here at Care City. 

We believe innovative ideas are weak without organic support from the right community of people and professionals who strongly believe in the idea. 

Africa is already becoming a big digital playground. And the healthcare community must not be left behind. 


About Care City Online

Our editorial team writes and curates a newsletter on Substack, Care City Weekly.

You’ll find it interesting if you love healthcare leadership, innovation, creativity and entrepreneurship. We publish it once or twice a month (or more) and it’s free. Check it out here.

Our Substack newsletter brings together our favourite articles of the week (or month) and also features articles, stories and reports from leading healthcare publications and mainstream publications (and from some alternative media sources).

You can also check The Digital Health Report, our publication dedicated to stories and reports about digital health.


Ayinla Daniel Avatar

(Chief Editor)

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