Branding, Marketing & Community Building For Small and Medium Healthcare and Health-tech Brands

Building a company, start-up, or business takes a lot of effort. You have to attend to the creative aspects of things; give attention to team building; monitor your finances, make sure you are networking enough, and dedicate ample time to building your community. That’s a whole lot of work for small and medium enterprises. Many of them need help to effectively carry out these vital […]
How Healthcare and Health-tech Brands Can Build Community Around Their Ideas, Services, and Products: 6 Practical Steps

Healthcare brands that really want to make an impact in today’s technologically advanced society must know that the only way they can make true and lasting impact is if they understand and embrace the friendly concept of community building.
Be At The Top Of Your Game As A Starting Healthcare Entrepreneur With These 5 Smart Honest Entrepreneurial Advice

Healthcare entrepreneurs “Healthpreneurs” are an important part of the entire healthcare ecosystem. They are the people who look around, discover common problems and come up with effective ideas that can solve those problems. Without them, the healthcare ecosystem will not be able to tackle some of the regular and common healthcare challenges society struggles with. […]
Why Your Healthcare/Health-tech Brand Needs Good Social Representation

This article first appeared in my personal newsletter, “UNBOUNDED.” You can check it out here. It has also been slightly edited. A brand is a voice and a product is a souvenir. Lisa Gansky You can’t build in isolation and hope to cause any significant changes out there. People are social. Business is social. Life […]