Happy holidays and compliments of the season to all our readers, community, friends, sponsors, and partners.
The year 2025 is ending in a few hours, and we’re very grateful for the different levels and forms of support you’ve given us this year.
As you may have noticed, we’ve slowed our website publishing to conduct thorough content audits and plan for the new year.
We’re improving our website’s design, functionality, and engineering to deliver greater value from our content and journalism.
2026 will be an amazing year, even better than 2025!
We learned a great deal in 2025, particularly in team building and system development.
We made some necessary mistakes in 2025, learned from them, and they’re making us better and stronger.
What Were We Able To Do In 2025?
Building The Right Team
A key achievement in 2025 was building the right team. It’s not perfect, but we know what we need and will keep improving next year.
We identified team and structure needs. Our discoveries this year provide a strong foundation as we continue to grow next year.
Next year, we will be investing more in team building and systems. In my years of experience working with brands in the healthcare ecosystem, I’ve come to understand that the right team is often the most important factor in achieving a brand’s goals.
If you’ve limited resources and a great team, you can still achieve great things. But if you have substantial resources and a weak team, it will be almost impossible for you to advance your brand’s vision and mission.
Our team at Care City Media has grown through processes. I’m excited about where we are now and where we’re going next year and beyond.
Establishing A Strong Editorial Focus
Establishing our core editorial focus has been central to our operations. We’ve laid an editorial foundation this year and will keep building on it next year.
We’re building a healthcare media brand dedicated to telling the stories and sharing the ideas that shape healthcare across the continent.
While our editorial work is rooted in journalism, our vision is to elevate it beyond traditional reporting. We aim to set our content apart through depth, originality, and a unique storytelling approach.
We don’t just want to write or create content to stay active or just share stuff online.
We want to contribute to the transformation of healthcare across the continent through our editorial efforts. Our vision is to share stories and ideas that inspire, educate, motivate, and inform, using clear and relatable content accessible to diverse audiences.
Our editorial scope will continue to expand and deepen next year as we grow and learn.
Healthcare media is needed more than ever.
We need more brands dedicated to communicating healthcare content the right way—truthfully, accurately, and without bias.
Healthcare content is distinct from other content. It’s delicate and easily believed and absorbed by people, especially those with little (or no) foundational healthcare knowledge.
Brands dedicated to communicating healthcare content must do all they can to share high-quality information.
The Uniqueness Of Our Editorial Style
We’re cultivating a distinctive editorial culture. As a healthcare media brand, we not only deliver traditional healthcare content but also explore new areas that others have not yet fully explored, especially in Africa’s healthcare media landscape.
We’re building knowledge in healthcare innovation, leadership, entrepreneurship, branding, and marketing—areas lacking in Africa’s healthcare media.
It’s not as if nothing is happening. A whole lot is happening, but we don’t have robust media systems mature enough to capture it all and present it in ways people will enjoy and learn from.
We’re dedicated to strengthening healthcare media in Africa. Progress takes effort and resources, but we advanced this year and will keep our momentum.
Experimenting With Video And Visual Content or Expanding Our Content Type
This year, we experimented with new media beyond written content.
In the coming year, we are committed to fully investing in and embracing a diverse range of media formats.
While we’ve focused on written material, we know visual and multimedia storytelling will expand our reach and impact.
Expect a wide range of media content from us next year.
Client Services
A milestone this year was building client services through our healthcare media work.
Over the years, we’ve mastered various media systems (and continue to do so), and this year we translated those skills into value for healthcare brands in Africa seeking to improve their media infrastructure.
We work with brands to build media infrastructure—web and content development, editorial, and brand management—areas often challenging in African healthcare.
Next year, we’ll expand our partner community—African healthcare brands we help build media infrastructure for, especially small and medium-sized brands.
I work directly with our clients—no intermediaries. I’m involved in every process and communicate with our partners. I understand healthcare entrepreneurship in Africa, which is why our client services support your growth.
If you want to chat directly with me, you can email me at daniel.ayinla@carecityonline.com, and we can schedule a quick meeting to discuss your needs (for serious leaders, innovators, and entrepreneurs in Africa who want to build media infrastructure to support their visions).
Big Plans For The New Year
We’re excited for next year: new stories to share, partnerships to build, and more contributions to the transformation of healthcare in Africa.
See you next year!
