Branding & Marketing
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Five Exciting Healthcare Business Ideas In 2025 For Healthcare Professionals
Because your clinical skills can do more than save lives—they can build legacies. These healthcare business ideas are easy to…
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Before You Launch: 4 Critical Questions African Healthcare Entrepreneurs Must Ask!
In the rapidly evolving world of African healthcare, the entrepreneurial spirit is gaining momentum. From Lagos to Nairobi, Kigali to…
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Brand Strategy For Healthcare Startups: What To Prioritise First
A compelling brand purpose articulates why your startup exists beyond a clinical or healthcare indication. Healthcare startups operate in a…
4 min read -
7 Quick Basic Tips For Healthcare Professionals To Build Strong Attractive Personal Brands
In today’s digital age, personal branding isn’t just for influencers and entrepreneurs—it’s crucial for healthcare professionals (and other professionals), too!…
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5 Practical Tips To Help Healthcare Entrepreneurs Build With Small Teams
A Big Hello to all healthcare leaders, innovators, and entrepreneurs. Today is another beautiful Thursday, and it is a great…
15 min read -
What Is Healthcare Entrepreneurship?
Healthcare entrepreneurship is the process of creating and developing innovative solutions to improve healthcare services, products, and systems. Entrepreneurs in…
7 min read -
The Fundamental Principles Of Branding: Discovering The Key To Building Lasting Businesses, Companies And Enterprises
Your brand is the single most important investment you can make in your business.” Steve Jobs. In today’s competitive landscape,…
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How To Identify And Validate A Healthcare Startup/Business Idea
The healthcare industry is rapidly evolving, driven by technological advances, shifts in patient needs, and ever-changing regulations. For entrepreneurs, leaders…
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MDaaS Global Is A Nigerian Health-tech Startup Bringing Modern, Tech-enabled Healthcare To Clinically Underserved African Communities
In a continent where access to affordable and reliable medical diagnostics remains a pressing challenge, MDaaS Global is stepping in…
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We Can’t “Innovate” Against Current Cultural Realities
It’s impossible to innovate against current cultural realities. Certain kinds of innovation have their time. And we can’t force innovation…
9 min read
