Branding & Marketing
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Are You Really Entrepreneurship Material?
We’re all wired differently. It’s just natural. We’ve different strengths, abilities, experiences, perspectives and general outlook on life. This uniqueness…
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Defining Brand Purpose & Positioning In Healthcare
In Healthcare, Brands Can’t Afford To Be Confused The world is watching healthcare differently now. Across Africa and beyond, there…
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Five Exciting Healthcare Business Ideas In 2025 For Healthcare Professionals
Because your clinical skills can do more than save lives—they can build legacies. These healthcare business ideas are easy to…
4 min read -
Before You Launch: 4 Critical Questions African Healthcare Entrepreneurs Must Ask!
In the rapidly evolving world of African healthcare, the entrepreneurial spirit is gaining momentum. From Lagos to Nairobi, Kigali to…
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Brand Strategy For Healthcare Startups: What To Prioritise First
A compelling brand purpose articulates why your startup exists beyond a clinical or healthcare indication. Healthcare startups operate in a…
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7 Quick Basic Tips For Healthcare Professionals To Build Strong Attractive Personal Brands
In today’s digital age, personal branding isn’t just for influencers and entrepreneurs—it’s crucial for healthcare professionals (and other professionals), too!…
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5 Practical Tips To Help Healthcare Entrepreneurs Build With Small Teams
A Big Hello to all healthcare leaders, innovators, and entrepreneurs. Today is another beautiful Thursday, and it is a great…
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What Is Healthcare Entrepreneurship?
Healthcare entrepreneurship is the process of creating and developing innovative solutions to improve healthcare services, products, and systems. Entrepreneurs in…
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The Fundamental Principles Of Branding: Discovering The Key To Building Lasting Businesses, Companies And Enterprises
Your brand is the single most important investment you can make in your business.” Steve Jobs. In today’s competitive landscape,…
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How To Identify And Validate A Healthcare Startup/Business Idea
The healthcare industry is rapidly evolving, driven by technological advances, shifts in patient needs, and ever-changing regulations. For entrepreneurs, leaders…
13 min read
