Are you an entrepreneur, leader or builder who’s about to start their “building journey”?
Is that you? If yes, we’re excited to present our collection of some of the finest mission statements from global brands to inspire you to create yours.
A mission statement is more than just a statement.
It goes beyond just fancy words used to decorate your website, social media, or communications.
It’s something deeper and bigger!
It encapsulates who you are, what you are, and, most importantly, your WHY!
Your vision is where you are going to, and your mission is how you’re going to get there.
I think they are among the most important elements you can create for your brand (mission and vision).
If you don’t understand your mission, if you don’t live it and embody it, all the great tech, teams, and resources you have will not be used effectively because you don’t even know where you are going, who you are, or your why.
So, I’ve gone through the rigours of curating this for you not only to enjoy but also to learn from.
It will be a source of inspiration and, most importantly, a source of education for you.
Next week, we’ll present the finest mission statements of leading global healthcare brands for healthcare entrepreneurs to draw inspiration from.
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Now, let’s dive right in, shall we?
Yes!
Let’s gooo!
Forbes
“To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.”
Microsoft
“To enable people and businesses throughout the world to realise their full potential.”
“To organise the world’s information and make it universally accessible and useful.”
Asana
“To help humanity thrive by enabling the world’s teams to work together effortlessly.”
Patagonia
“We’re in business to save our home planet.”
TED Talks
“Discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.”
Spotify
“To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
Netflix
“To entertain the world.”
Red Bull
“Giving wings to people and ideas.”
MIT (Massachusetts Institute of Technology)
“The mission of MIT is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.”
Whole Foods
“To nourish people and the planet.”
Costco
“To continually provide our members with quality goods and services at the lowest prices.”
OpenAI
“Our mission is to ensure that artificial general intelligence — AI systems that are generally smarter than humans — benefits all of humanity.”
IKEA
“To create a better everyday life for the many people.”
Sony
“To be a company that inspires and fulfils your curiosity.”
Intel
“Utilise the power of Moore’s Law to bring smart, connected devices to every person on earth.”
Adobe
“To move the web forward and give web designers and developers the best tools and services in the world.”
Coca-Cola
“To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”
American Red Cross
“To prevent and alleviate human suffering in the face of emergencies by mobilising the power of volunteers and the generosity of donors.”
Toyota
“To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”
Nike
“Bring inspiration and innovation to every athlete in the world.* If you have a body, you are an athlete.”
Uber
“Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”
“To connect the world’s professionals to make them more productive and successful.”
Hims & Hers Health
“To help the world feel great through the power of better health.”
OpenAI
“Our mission is to ensure that artificial general intelligence — AI systems that are generally smarter than humans — benefits all of humanity.”
IBM
“To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.”
Universal Health Services, Inc
“To provide superior quality healthcare services that patients recommend to family and friends, physicians prefer for their patients, purchasers select for their clients, employees are proud of, and investors seek for long-term returns.“
Disney
“To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling.”
Meta
“Giving people the power to build community and bring the world closer together.“
Centres for Disease Control and Prevention (CDC)
“To promote health and quality of life by preventing and controlling disease, injury, and disability.”
MD Ally
“Enable greater connectivity between EMS and the broader healthcare ecosystem.”
Doctors Without Borders (Médecins Sans Frontières)
“To offer medical humanitarian assistance to people based solely on need, irrespective of race, religion, gender, or political affiliation.”
Amazon
Make customers’ lives better and easier every day by relentlessly inventing on their behalf.
Zoom
“To make video communications frictionless and secure.“
Inspira Marketing
“To forge indelible connections between brands and consumers. To do that, we needed the right team. Not just expert strategists, creatives, and brand activators – but ones who shared our passion for connecting with people in new and exciting ways. The great work we do is inspired by our larger purpose: finding a cure for pediatric cancer. And that’s the most meaningful mission of all.”
General Motors
“General Motors’ corporate mission is to earn customers for life by building brands that inspire passion and loyalty through not only breakthrough technologies but also by serving and improving the communities in which we live and work around the world.”
Pfizer Pharmaceuticals
“We will become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.”
The American Psychological Association
“Our mission is to promote the advancement, communication, and application of psychological science and knowledge to benefit society and improve lives.”
Salesforce
“Our mission is to bring out the best in one another, deliver success to our customers and inspire the entire industry through our actions.”
New York Public Library
“To inspire lifelong learning, advance knowledge and strengthen our communities.”
BBC
“To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.”
Airbnb
“To create a world where anyone can belong anywhere.”
General Electric (GE)
“To build, move, power, and cure the world.”
Ferrari
“We build cars, symbols of Italian excellence the world over, and we do so to win on both road and track. Unique creations that fuel the Prancing Horse legend and generate a “World of Dreams and Emotions.”
Samsung
“We will devote our human resources and technology to creating superior products and services, thereby contributing to a better global society.”
Cisco
“Shape the future of the internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”
Coinbase
“The mission of Coinbase is to create an open financial system for the world.“
Whole Foods
“Our purpose is to nourish people and the planet. We’re a purpose-driven company that aims to set the standards of excellence for food retailers. Quality is a state of mind at Whole Foods Market.”
NASA (National Aeronautics and Space Administration)
“NASA explores the unknown in air and space, innovates for the benefit of humanity, and inspires the world through discovery.”
There you go, 50 solid mission statements of leading global brands from different industries to inspire you to create your own unique mission statement if you’re about to start building, or if you’ve already started, these mission statements can guide you in refining your mission statement.
Mission statements are never set in stone. You can always adjust as you grow and learn.
Next, we’ll share the mission statements of leading global healthcare brands!
You don’t want to miss it!
The Five Element Of An Effective Mission Statement
Crafting a mission statement might, at first glance, seem easy. But when you sit down and start doing the work, you quickly discover that it’s more than just quickly writing something down.
Here are five elements of a solid mission statement
Identity Generation
Find your business name. Your identity. Your brand name.
Find A Strong Verb
An action word! What do you DO?
What you do is your service or product.
It should be in your mission.
Your Audience
Who are you building for?
Your primary focus.
Your business can’t be for everyone, unless you’re Google.
So, clarify who you’re serving and include them in the statement.
Results Or Benefits
What will your service or product do for your audience? Make them smarter? Stronger? There should be something your users or customers gain or enjoy from using your product—the value your brand brings to them.
Your Unique Method
How do you want to accomplish it?
How do you want to bring that value to your target audience?
Your HOW is what sets you apart and makes you unique.
Final Thoughts
Your mission must be people-focused!
We’re all here to serve people.
Every action we take must be directed at making the people we serve happy and adding a bit of value to their lives.
An effective mission statement can easily suck the people you serve (customers, users, audience, consumers) into your brand’s adventure and turn them into fellow travellers as your brand journeys quietly towards its ultimate goal.
Are you a healthcare entrepreneur just starting out and looking for help building your media infrastructure?
Our team of professional builders can help you build while you focus on what really matters.
Please find out more about our media consulting services here for small and medium-sized healthcare brands, entrepreneurs and organisations.
