The last time we explored 50 mission statements of global brands. Today, we’re looking at the mission statements of leading global healthcare brands, from NGOs and healthtech/digital health companies to global clinics and hospitals.
These companies are among the most successful in their respective sub-industries. Many of them are worth billions of dollars and have been in the business for many years!
You can use these mission statements to craft yours if you’re about to start something, or to refine what you already have if you’ve already started and are looking to improve.
Like I always say, mission statements are not just fancy words meant to decorate your website or socials; they are powerful words that encapsulate who you are and communicate your WHY to the world.
Next, we will explore the mission statements of leading healthcare brands in Africa!
Universal Health Services, Inc
“To provide superior quality healthcare services that patients recommend to family and friends, physicians prefer for their patients, purchasers select for their clients, employees are proud of, and investors seek for long-term returns.”
World Health Organisation
“The maintenance of international peace and security.”
Hims & Hers Health
“To help the world feel great through the power of better health.”
American Red Cross
“To prevent and alleviate human suffering in the face of emergencies by mobilising the power of volunteers and the generosity of donors.”
Centres for Disease Control and Prevention CDC
“To promote health and quality of life by preventing and controlling disease, injury, and disability.”
MD Ally
“Enable greater connectivity between EMS and the broader healthcare ecosystem.”
Doctors Without Borders (Médecins Sans Frontières)
“To offer medical humanitarian assistance to people based solely on need, irrespective of race, religion, gender, or political affiliation.“
Pfizer Pharmaceuticals
“We will become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.”
The American Psychological Association
“Our mission is to promote the advancement, communication, and application of psychological science and knowledge to benefit society and improve lives.”
Alzheimer’s Association
“The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximising quality care and support.“
MedTronic
“To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life.“
Bayer Global
“At Bayer, our mission is straightforward: Health for all, Hunger for none. As a global leader in health and nutrition, we are committed to tackling the pressing challenges of our time, including a growing and aging population and the strain on our planet’s ecosystems. We have reimagined our entire operating model to ensure that we stay focused on our mission while driving sustainable growth and value for our customers, employees, and stakeholders.”
Bupa
“Our purpose is to help people live longer, healthier, happier lives, and making a better world. It’s what guides our thinking, our decisions, and our impact on society.”
GSK
“We are a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.”
Sanofi
“We’re on a mission to go further, faster for patients. To take the lead through breakthrough science and by striving to be a driver of progress and positive impact for the people and communities we serve.”
Johnson & Johnson
“We strive to not only innovate across MedTech and Innovative Medicine but to improve access and affordability to lifesaving and life-enhancing treatments and medical solutions around the world.”
Merck & Co.
“To discover, develop and provide innovative products and services that save and improve lives around the world.“
Mayo Clinic
“To inspire hope and contribute to health and Well-being by providing the best care to every patient through integrated clinical practice, education, and research.”
Novartis
“To reimagine medicine to improve and extend people’s lives.”
Gavi, the Vaccine Alliance
“To save children’s lives and protect people’s health by increasing equitable use of vaccines in lower-income countries.“
The Five Element Of An Effective Mission Statement
Crafting a mission statement might, from the surface, look easy. But when you sit down and start doing the work, you quickly discover that it’s more than just quickly writing something down.
Here are five elements of a solid mission statement
Identity Generation
Find your business name. Your identity. Your brand name.
Find A Strong Verb
An action word! What do you DO? What you do is your service or product. It should be in your mission.
Your Audience
Who are you building for? Your primary focus. Your business can’t be for everyone, unless you’re Google. So, clarify who you’re serving and include them in the statement.
Results Or Benefits
What will your service or product do for your audience? Make them smarter? Stronger? There should be something your users or customers gain or enjoy using your product — the value your brand brings to them.
Your Unique Method
How do you want to accomplish it? How do you want to bring that value to your target audience? Your HOW is what sets you apart and makes you unique.
Final Thoughts
Your mission must be people-focused!
We’re all here to serve people. Every action we take must be directed at making the people we serve happy.
An effective mission statement can easily suck the people you serve (customers, users, audience, consumers) into your brand’s adventure and turn them into fellow travellers as your brand journeys quietly towards its goal.
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